Comment Re:Dying, but depends on your metrics... (Score 1) 163
I was never into comics. But I saw Invincible and really liked it. So I bought the phone book sized collections of the individual comics. It was pretty good so I went looking for other stuff.
Basically coming in from scratch? Yeah, comics are in a bad place.
From what I gathered, comics collapsed in the 90's. With sales low, pay is low for most creators at the big studios. Low pay means the bulk of creators are not going to turn out the best quality work. And if they're not in it for cash, they're in it for prestige, ego bump, hoping to raise their profile for other lucrative work, etc. I do think the woke criticism is a bit overblown. I suspect it's short-hand way to to buy acceptance. Much like declaring a character to be an orphan. It's harder to hate or criticize a character with a disadvantaged background. I'm not claiming it's a good idea, moreso writing shortcut because series aren't long enough to build up a background and earn acceptance.
Quality is low, sales are low, prices are high, there's a lot of politicking and fighting for the jobs that are available, digital comics are not developed, supply chain is not great and manga is a strategic threat.
At a guess, they probably should reduce the number of comics they make, raise the quality, focus on improving sales by modernizing their market research, focus on improving logistic, improve their digital distribution. At a guess, manga is efficient, economically priced and diverse enough to satisfy their customers. Comics needs to find how to match all of those to survive. Or it will become just a niche product like vinyl. Not dead, but relegated to a very very tiny market. With sales of 50k for the top end, and closer to 5k for the mid-tier... They're not far from that type of market.