Submission + - IMAX Tries To Censor Arstechnica over SteamVR Comparison
Cutting_Crew writes: From the article:
"Last week, Ars published a story about the newest version of SteamVR, a virtual reality system made by Valve Software. The piece includes interviews with game designers praising the new system as well as writer Sam Machkovech's own experience using SteamVR at Valve's office in Bellevue, Washington. On June 16, Ars Technica was contacted by IMAX Corporation. The company said our story required a retraction because it included a brief reference to IMAX—included without IMAX's permission. "Any unauthorized use of our trademark is expressly forbidden"
If you look at the letter from the lawyer you will notice that it mentioned trademark and seems to think that merely using the name "IMAX" is somehow an infringement of that trademark. It sounds like someone is a little too scared of Valve. Apparently, they(IMAX) has never heard of or experienced the Streisand Effect. Here is a quick link to the PDF sent by the 'lawyer'.
"Last week, Ars published a story about the newest version of SteamVR, a virtual reality system made by Valve Software. The piece includes interviews with game designers praising the new system as well as writer Sam Machkovech's own experience using SteamVR at Valve's office in Bellevue, Washington. On June 16, Ars Technica was contacted by IMAX Corporation. The company said our story required a retraction because it included a brief reference to IMAX—included without IMAX's permission. "Any unauthorized use of our trademark is expressly forbidden"
If you look at the letter from the lawyer you will notice that it mentioned trademark and seems to think that merely using the name "IMAX" is somehow an infringement of that trademark. It sounds like someone is a little too scared of Valve. Apparently, they(IMAX) has never heard of or experienced the Streisand Effect. Here is a quick link to the PDF sent by the 'lawyer'.