Submission + - Coke to give away 2 BILLION iTunes downloads
chris_law writes: In the biggest music promotion in history, Coke and iTunes have teamed up to give away 2 billion free iTunes downloads to lucky Coke drinkers over 4 months. The immense promotion will run from this month and will launch at the Cannes Film Festival with a performance from Faithless. There's speculation as to whether EMI's new DRM-free catalogue of songs will be included in the deal. Regardless, this is huge news for digital download fans and massive promotion of the already dominating iTunes Store.