It's hard to stop that inertia from carrying over into making an ever grander mistake. The kindle is a beautiful example of function. It does what it does and does so ideally. The audience for the Kindle is a rare one, too. Those of us who read books. A dying breed to be sure.
The fire is aimed at a completely alien segment. The consumer of media. The form over function. The short attention span, who lives in the world of youtube and sitcoms, chatrooms, and forums. Who has learned to replace you with u for expediency.
The mistake here was in calling it a 'Kindle', and risk harvesting some good will from those who have so far been served so well by foisting upon them a new device that both fails to understand what the audience that could possibly want it desires, and also fails to grasp what those people are like who are already loyal to the brand, such as it is.
The ipad thrives. It can be handed to a toddler who within hours will be sliding tiles with the letter A into their appropriate slot, with no training. It is intuitive and deftly executed because the creators consider all of their users to be to some degree like that toddler. Incompetent, and benignly harmful and who are best served by a very pretty black box.
The kindle, like the android phone both live in a strange world where at some degree their creators hold a secret contempt for the ignorant. They want to create tools that the brilliant can leverage, and in some darkened shadows of reason and camaraderie with their fellow geeks they are quite happy if those who 'do not get it' are de facto denied it by simple dint of a failure to quit the blinking twelves that it provides.
So many failed MMORPGS have taught us the lesson that it is not enough to merely mimic the superficial aspects of a successful venture. And understanding of why those ventures are successful stems from an understanding of the people who make those ventures successful. That is the same opacity we see here. It's not enough to make a cheaper, less approachable, less "ipad" ipad and think that anything will shadow the success.
Regardless, people will try.