Who the hell is their focus group?
Everyone that chose to activate the feature in Windows 7 http://wfp.microsoft.com/FAQ.aspx I think we have all seen the popup asking us to participate, but I always decline.
I have been using page plus and it is great. They use the Verizon Towers, so coverage is great. You get to bring your own phone, I am using the Droid Incredible, and it is prepaid, so no contract, overages, or other hassles. And best of all it is dang cheap. I get 1200 minutes, 3000 texts, and 100mb of data for $29.95 a month.
Here is a blog of my experience setting it up. http://www.justechn.com/2010/06/15/how-i-got-a-droid-incredible-on-the-verizon-network-without-having-to-pay-a-data-fee
I even switched my wife to it last week when her Verizon contract ended. She went from paying $45 a month for 0 data, 0 texts, and 450 minutes, to the same plan as me. She is loving it.
Real Users know your home telephone number.