One of the most remarkable things about Microsoft's growing presence in the hardware business is that it has not led to open revolt among its partners. Initially, many of them were not happy about Microsoft's moves, complaining in private. "It's positioned as a laptop, very squarely against the MacBook Pro as an example. But that could also be extended to a Dell XPS 13, or an HP x360," says Patrick Moorhead. One reason there hasn't been more pushback from OEMs is that Microsoft's Surface business is still relatively small. Another is that the money Microsoft has poured into marketing Surface has raised the broader profile of Windows PCs. While Microsoft obviously risks alienating its partners, it's doing so with a much bigger fight in mind. "Right now Microsoft really believes that it has to have a combined hardware, software, and services play to go up against the likes of Apple," says Moorhead. "That's why it's doing this. That's why it's taking such an aggressive stance now, moving to laptops."
The company also announced three new smartphones: two of them, the Lumia 950, 950XL, are worth designating "flagships," while the 550, notably, will sell for $139, putting it in the territory of cheap grey-market Android phones. More interesting than spec bumps, though, is Continuum for Windows, a Window 10 feature which made its official debut at the event. Continuum is one manifestation of the pocket-computer idea that others have had as well in various forms: it means that with an adapter, a phone can be used as the CPU and graphics engine when connected to a screen and keyboard: "The adapter features a Microsoft Display Dock, an HDMI and Display Port, plus 3 USB ports to provide productivity on the go and let you plug in additional peripherals, such as mice and keyboards. Other accessories can be connected too, Microsoft said."
Microsoft also demo'd the Surface 4. Its improved screen is 12.3" at 2160x1440, for a pixel density of 267 PPI. The new pro has a Skylake 6th-gen processor, which they say provides a 30% performance boost over the Surface Pro 3, and a 50% boost over the MacBook Air. The SP4 goes up to 1TB of storage, and up to 16GB of RAM. The Type Cover was improved as well — the touchpad is 40% larger and supports 5-point multi-touch, while the keys have better travel and pitch.
On top of this, Microsoft also unveiled the Surface Book laptop. Its defining feature is that you can unclip the 13.5" touchscreen and use it separately as a tablet. The keyboard dock has a dedicated GPU that will boost performance when attached. Microsoft is using a new type of hinge that bends and extends at multiple points, so you can also reattach the screen backward if you want to use it as a tablet while keeping the extra GPU power available. They claim a 12-hour battery life for the Surface Book.
But the piece that jumped out at me was this: "What's curious—the least popular keys are Capslock and Right Mouse Button. Somewhere around 0.1% of all keypresses together. It's time to make some changes to keyboards." I've been whining about this for years. Why is it that the least-used key on my keyboard is not just in a prominent position, but also bigger than most other keys? I can I invest in a real alternate keyboard with a different layout (my husband's a big fan of the Kinesis keyboards, initially to cope with carpal tunnel). But surely it's time to re-visit the standard key layout? What keys would you eliminate or re-arrange?
As for the less expensive watches, perhaps they're around not so much to become a new major sales category for Apple, but rather to drive more iPhone sales. Meanwhile, the redesigned MacBook may signify a bigger change for the laptop industry than people realize: "We don’t need all those other ports, Apple says. We are living in a wireless world now, where we can connect most of our peripherals without cords." The new MacBook has also fueled speculation that Apple could be working on a more powerful tablet, something that could compete with Microsoft's Surface Pro line.
- HBO Now standalone streaming service coming to Apple TV and iOS apps in early April for $14.99 a month.
- Lowered price of Apple TV to $69.
- Apple Pay accepted at up to 100,000 Coca-Cola machines by the end of the year.
- ResearchKit Announced: Is open source and allows medical researchers to create apps, and use the iPhone as a diagnostic tool.
- New MacBook: Lightest ever at 2 pounds, 13.1mm at its thickest point. 2304x1440 display, consumes 30% less energy. Fanless, powered with Intel's Core M processor. 802.11ac, Bluetooth 4.0. and 9 hours of web browsing battery life. Supports many protocols through one connector USB-C. Ships April 10, starting at $1,299.
- iOS 8.2 is available today
- Apple Watch: Accurate within 50ms of UTC. Read and delete email, built-in speaker and mic so you can receive calls. It tracks your movement and exercise. Use Apple Pay, play your music, use Siri and get any notification you get on iPhone today. 18 hour battery life in a typical day. Sport model starting at $349, stainless steel price: $549-$1049 for 38mm, 42mm is $599-$1099, and gold edition starting at $10k. Pre-orders begin April 10th, available April 24th.