Comment Not all that impressive (Score 1) 114
From the reviews I've read it's basically it's cool, quiet, has all the latest features but in the end has almost the same performance as the 760. Where the 970 went really aggressive on pricing the 960 looks to be their "money maker" that TechPowerUp called "a cheap-to-make GPU they paired with an extremely cost-efficient PCB design that has loads of margins in it for future price wars with AMD".
Not that I think AMD is in any mood for price wars after their Q4 financials, they posted a $330 million loss, a lot of one-time charges but also a $58 million inventory write-down on their APUs. Last quarter revenue was down 13% and guidance for Q1 2015 is another 15%, they really could use some killer graphics card very, very soon. Or to put it even more harshly, their last quarter wiped out 2/3rds of their stockholder value and one more quarter like would put them in bankruptcy court.