Comment Re:People are tribal even when they don't realize (Score 5, Informative) 247
And if you think that it's wrong of EU to investigate an American company, think about it this way:
Google is a European company.
Actually, many European companies.
http://www.google.com/about/company/facts/locations/
Google's European headquarter is in Ireland... well, actually, it's an Irish company that is headquartered in Bermuda.
Google USA licenses its IP to Google Ireland Holdings (headquartered in Bermuda).
In turn, Google Ireland Holdings sub-licenses the IP to its wholly owned subsidiary in the Netherlands: Google Netherlands Holdings B.V.
Then Google Netherlands Holdings B.V. sub-sub-licenses the IP to another Google Ireland Holdings subsidiary: Google Ireland Ltd.
To coordinate all this, Google has a network of corporations in individual EU States, usually just "sales support" staff who run the ad-sales and ad-placements.
TLDR: The EU can't break up Google USA, but they can force Google Ireland Holdings to GTFO or change the way it offers services in the EU.