Comment Re:Cant be done "right". (Score 1) 203
I agree that it can't be done right, but I think it's not just about screen size. On my mobile device I'm much more task-focused. When I'm up to something specific, I almost always ignore ads.
On a desktop I'm much more likely to be poking around or under less time pressure, so I'm much more willing to explore the tangent an ad generally represents.