Or for a reason why every other entertainment industry profession in California(whose Hollywood friendly laws EA was exploiting) is unionized.
The last thing I want is my industry to become unionized. I'd prefer to negotiate my own salary rather than be paid some standard scale based on seniority, etc, and pay union dues for the privilege. Maybe that's attractive to some, but not to me. But then again, I'm okay with a higher risk-reward ratio than many, since I threw away a very attractive and well-paying job for a chance to make my own game.
Keep in mind that not every company is like EA. While "crunch time" horror stories abound, there are companies out there that promote a healthy work-life balance as a selling feature of the company, like my last company. I think that more companies are realizing that forcing your best people to burn out on death marches doesn't produce better products and simply makes your best talent flee. From those inside EA, I heard that the "EA Spouse" story helped to turn things around inside the company, although I've only heard this third-hand. I've witnessed myself how a team forced through an insane crunch all but disintegrated at the conclusion of the project. I had a friend who worked at Sierra On-Line, and suffered for many years under incredibly poor and abusive management practices. Eventually, there tends to be something of a Darwinian process at work, where a company will get a very bad reputation inside the industry, and it suffers as a result. I think that this is one of the reasons EA had to clean up its act - you couldn't have paid me or a number of my friends any amount of money to work there.
Many former devs have started at companies with these stupid policies, and have vowed not to make the same mistakes (like my last company, in fact). They understand that "crunch time" is really nothing more than an admittance of poor planning at the management level, or poor execution at the developer level, or even simple exploitation. In well run shops, a certain amount of ramping up is inevitable at the conclusion of a project, but extended death marches are all but an admittance of a poorly run development cycle.
I'm fortunately at a point in my career where I can afford to pick and choose my employer, and can ask questions such as "what's your company policy on work-life balance and extended crunches without overtime pay?". It's harder for someone trying to break into the industry.
What's worse, to me, is when I hear other developers bragging about their death marches as though it's some sort of fucking rite-of-passage or some heroic war story. No, idiots, it just means you were being exploited. Granted, some developers (especially young, single devs) don't seem to mind having no life outside of work, but that's not acceptable to many of us. The sooner that permissive mentality dies a quick death, the better off the industry will be.