This... > "So, added value options may grow from being a novelty to the norm................"
We have a local theater that has for 10 years - offerred around 3-6 month out of date releases (and lots of indie films) for 3 bucks a ticket, You can order your meal (specialty pizzas, burritos, hot sandwiches) which is delivered to your table (every other row are tables instead of seats, you place your black-light sensitive cone at your spot), has it's own brewery and beer/wine bar in the back of the downstairs (in the theater) (balcony seating for those under 21 or unaccompanied by adults). 10 years later and it still has lines out the doors Friday - Sunday before showings. It's an awesome date/family event. They even have special events for bands and indie film events. This - is how a movie theater can stay relevant.