They're strategy is exactly the same as Apple (and now Microsoft).
Well, not exactly the same as Apple. To get an exact
match Apple would
have had to introduced iOS before the launch of the iPhone, adding a
number of increasingly controversial and unpopular changes to their
otherwise beloved OS X. They'd then rename the result "iOS" and launch
a phone around it.
What Ubuntu is doing is closer to MS' strategy. Only without the u-turn to
reinstate a conventional desktop and start menu and without Stephen Elop
waiting in the wings to deliver them a mobile phone manufacturer at
fire sale prices. And also without MS' ability to absorb the losses if
they pour money down the drain developing something that nobody seems to
want.
What was broke was an interface that a user could use on all these
different devices and screen sizes and still maintain some continuity
in it's use.
So "continuity over different devices" is more important than "works
well on the device in question" then? I'm not sure I'd agree. Especially
given that canonical don't seem to have an ecosystem of other devices
to support.
Die-hard Linux geeks may be fleeing Ubuntu and Unity
Nah... the die-hards tend to run Debian or Slackware or Gentoo. Ubuntu has
always been aimed at the non-techies or casual hobbists. I think I might
have mentioned that earlier.
but I'm seeing a lot of non-techies picking it up and asking me about it.
Well, yeah. Non-techies are the core of Ubuntu's users. If the non technical set weren't
still showing interest Ubuntu it would pretty much be the end. No one is denying that Ubuntu has a
lot of momentum. The question is whether they're gaining or losing that
momentum.
Ubuntu is growing in China and several other countries outside the U.S.
I'm sure it is. Linux is growing in those regions, and Ubuntu is one
of the better known distros. But if Ubuntu's share of the market (for want of
a better term) shrinks relative to the other distros, that growth may not count for
much. Just saying.
In the past everyone touted "choice" and freedom of "choice".
Completely off topic, but I love the way you put scarequotes around
"choice". It's like you're saying "I don't really believe in this concept, but I'm going to reluctantly use the word in order to further the discussion".
That aside...
Ubuntu is just another choice among not only Linux, but operating systems
in general. If you can't stand Unity or something Ubuntu does, then by
all means please find an operating system that suites you.
Done and done. I started with RedHat, moved to Gentoo and I've alternated
between Debian and Gentoo ever since. I've never used Ubuntu, although I've
installed it for a fair few friends and family. I think I might mentioned
that in my earlier post as well.
That said, I like Ubuntu. I like the focus on humanity and usability
that the project had when it was launched, and I think Shuttleworth
can Canonical did a lot of good.
As such I'm concerned to see Ubuntu moving away from the principles
that made it so great. They seem to be moving away from "Linux for
Human Beings" and toward "Who cares about the users? They'll
get what they're given and like it!" That may have worked for
Microsoft when they were the only game in town, but as you point out,
those days would seem to be ending.
At least with Ubuntu my grandma or distant cousin has a choice against Apple or Microsoft or even Android!
And you know what? That would still be true if Ubuntu had kept Gnome as
their main desktop and developed Unity as front end for mobile devices.
Their penetration of the device market wouldn't (and couldn't) suck any
more than it does right now, but they'd still have a legion of loyal
and happy users.
But hey, users! Who cares about them, right?