SI.com has an interesting article up today about the upcoming Women's World Cup, and it's the only article I've read about it so far that talks about the difficulty that this tournament will have at matching the interest in the '99 tournament (which, honestly, did receive quite a bit of media coverage.)
Here are a couple of choice quotations:
"Every World Cup is awesome," says U.S. captain Julie Foudy, playing in her fourth Cup -- as many as have been staged. "The chance to have it here again is extra special, and I think you'll see it will be a huge success."
"Americans respond to big events, they love big events," she says. "Even if it is something like this, with the tournament coming to the United States at the last minute, they respond. I don't worry about attendance numbers, because it is not something I can control. None of the players can, but sure, we want it to draw well."
Brandi Chastain: "I think, unlike '99, people are ready for this World Cup," she says, noting how the buzz four years ago began when the tournament did. "They have their TVs set to the time of the games, they know what's coming, and they're excited. We didn't have that in '99. It was an unusual situation with the first-ever women's event on that large of a scale. We're looking forward to this tournament, I think, with even more anticipation in terms of people who will be watching on television."
And then immediately after that quotation in the article: ESPN, ESPN2 and ABC will share the broadcast duties, but with so many games up against football, the ratings could be minuscule.
And they will be invisible if the Americans don't advance. The top-ranked U.S. team is in the most difficult first-round group, with Sweden (ranked fifth), North Korea (seventh) and Nigeria. So this will be no cruise through Washington, Philadelphia and Columbus on the way to the quarterfinals.
My thoughts:
Sorry, Brandi, but people aren't ready for this tournament since the only reason that anyone in this country cared about the 1999 World Cup was that it was being played in the U.S. Now, this one is being played in the U.S., too, but that's only because it was moved from China because of the SARS scare, and it, therefore, has gotten virtually no media attention up to this point.
Julie Foudy is a fine soccer player, but I don't take what she says too seriously, since she's essentially a cheerleader when it comes to quotations at this point.
This tournament can be a "success" (meaning that some people in the U.S. will actually care) if and only if the U.S. makes it to the final, and even then, I wouldn't call it a certainty.