Apple's Final Cut Studio costs $1.2k (and includes not only video editing but also DVD / BD authoring, sound mixing, compositing and muti-format compression).
Adobe's CS Production Premium costs $1.4k (and includes all the above plus Photoshop, Illustrator, and a few other well-established applications).
Avid's Media Composer costs 2.3k (that's about $2.2k for the Avid logo and $100 for the software - still slightly overpriced).
All three packages above are production-proven, well-established in the professional market, supported by most relevant equipment manufacturers, and have hundreds of high quality plug-ins available from 3rd parties. And you say you're trying to sell (unknown) "video editing software" for $10k? Good luck with that.
Even assuming you're including some high-end compositing software (not that you'd need to; After Effects has come a long way), you can get Production Premium + Nuke (or Fusion) for $6.3k, and that would give you access to both AFX and OFX plug-ins. You could even throw in 3DS Max or Maya ($3.5k) and still be under $10k.
Did this article somehow get lost in the depths of the Slashdot queue for 20 years?