They're marketing to fanboys who want it to be trendy and 'just work', not to nerds.
I'm a hardcore geek. Been writing code since 1980, own tons of hardware running a huge variety of operating systems... probably have a better handle on computer fundamentals than 99% of Slashdot's audience... and I'm incredibly excited about the iPad.
It's going to be funny, again, watching all of the pundits blather on about how Apple's "really blown it this time", that the iPad is nothing but an oversized iPod Touch and a horrible "closed system"... and all the while Apple will be making money hand over fist selling millions of these things to the common man who actually use them... for work, for entertainment, for play.
Stop assuming that everybody wants technology to work the same way you do. Stop thinking that Apple's success stems from their customers' stupidity or ignorance... and that if they'd only see things your way, their lives would be so much better.