Comment Marketing Dipshits Do That On Purpose (Score 4, Insightful) 252
Marketing types love acronyms because ...
1) You don't know what it is, therefore they have the power because you have to ask them WTF they are talking about.
2) It presents an opportunity to explain what it is.
3) A new acronym is an exciting new concept!!! New word!
4) The feel of knowing something and being able to talk about something and no one else understanding the private conversation.
5) And some people respond to "magic letters" as being the easy secret they have been waiting for. Agile, ERP, CRM, URANUS, etc.
(In all fairness, if your job is to sell and promote something corporatey, you do need to have methods for getting attention and engaging people. But it seems like there was a Dilbert cartoon on this.)
1) You don't know what it is, therefore they have the power because you have to ask them WTF they are talking about.
2) It presents an opportunity to explain what it is.
3) A new acronym is an exciting new concept!!! New word!
4) The feel of knowing something and being able to talk about something and no one else understanding the private conversation.
5) And some people respond to "magic letters" as being the easy secret they have been waiting for. Agile, ERP, CRM, URANUS, etc.
(In all fairness, if your job is to sell and promote something corporatey, you do need to have methods for getting attention and engaging people. But it seems like there was a Dilbert cartoon on this.)