Well, of course Google wants to bring products to market. The problem is that you can't take an organization that's fine tuned to efficiently deliver the same service or product year after year, then suddenly demand it start acting "innovative" when it becomes necessary to move with the times. So a lot depends on how likely you think it is that your business will be disrupted.
Suppose your company makes dog food. If you're forward looking, you might do a little R&D in dog nutrition and taste preferences, but change in your industry is incremental. People don't change dog food brands that often, and they certainly aren't going to stop using dog food altogether and start using something else. So developing products that won't immediately succeed in the market is clearly wasteful if you're in that business.
Technology isn't like that. People sometimes stop using one kind of product and start using others (netbooks to tablets) almost overnight. Wildly successful companies that don't move with the times see their sales dry up and in a few short years are sold for scrap (Digital Equipment, Palm, Compaq etc.). If you don't want to become obsolete faster than you can adapt, you have to be willing to speculate. And one of hardest things about speculation is knowing when the time is right for a product, far enough in advance to hit the mark. This was Steve Jobs' genius. People think he invented the tablet, but companies had been creating tablet like products for years without success -- including Apple. Jobs saw when the combination of processor, battery, display and wireless networking technology converged to make a tablet people would want to use possible.
And since demonstrably very few companies have this knack for hitting the mark, it follows that a company that tries to stay innovative creates quite a few premature products.
Flexibility, innovation and know-how aren't reflected on a company's balance sheet, so from a certain standpoint building those things looks like waste. And truthfully it sometimes *is* waste when a company invests in R&D but for whatever reason the company fails to make use of it to adapt. Nobody can really be sure, until the time comes.