Submission + - Nokia Adopts Microsoft Windows Phone (eweekeurope.co.uk)
jhernik writes: Microsoft gets big backing for Windows Phone 7, Nokia gets a fire extinguisher
Nokia will use Windows Phone 7 on future smartphones, pushing Symbian to one side, and working with Microsoft in a partnership the companies hope can rival the iPhone and Android platforms.
The widely-predicted deal puts Windows Phone at the centre of Nokia’s future plans and give the phone company a role in its development. It is designed to boost the poor market share of the Microsoft operating system, and solves Nokia’s strategy crisis, which was likened to a burning oil rig in a leaked memo from Nokia CEO Stephen Elop earlier this week.
Windows Phone 7 – time to market?
Nokia and Microsoft will “use their complementary strengths and expertise to create a new global mobile ecosystem,” according to the joint release, which also promises to address a key criticism of both companies: speed of execution.
“The partnership would create the opportunity for rapid time to market execution,” said the release. New smartphones on the joint platform will use Windows Phone 7, and Bing search from Microsoft, along with Nokia’s Maps, and Nokia’s strengths in imaging and hardwre design.
Nokia-Microsoft phones could reach a “larger range of price points, market segments and geographies,” said the release, pointing out that Nokia’s operator partnerships help it to do well in countries where credit cards are not widespread.
they will also have adverts served by Microsoft AdCenter.
Nokia will use Windows Phone 7 on future smartphones, pushing Symbian to one side, and working with Microsoft in a partnership the companies hope can rival the iPhone and Android platforms.
The widely-predicted deal puts Windows Phone at the centre of Nokia’s future plans and give the phone company a role in its development. It is designed to boost the poor market share of the Microsoft operating system, and solves Nokia’s strategy crisis, which was likened to a burning oil rig in a leaked memo from Nokia CEO Stephen Elop earlier this week.
Windows Phone 7 – time to market?
Nokia and Microsoft will “use their complementary strengths and expertise to create a new global mobile ecosystem,” according to the joint release, which also promises to address a key criticism of both companies: speed of execution.
“The partnership would create the opportunity for rapid time to market execution,” said the release. New smartphones on the joint platform will use Windows Phone 7, and Bing search from Microsoft, along with Nokia’s Maps, and Nokia’s strengths in imaging and hardwre design.
Nokia-Microsoft phones could reach a “larger range of price points, market segments and geographies,” said the release, pointing out that Nokia’s operator partnerships help it to do well in countries where credit cards are not widespread.
they will also have adverts served by Microsoft AdCenter.