Microsoft's Role As Accuser In the Antitrust Suit Against Google 192
HughPickens.com writes Danny Hakim reports at the NYT that as European antitrust regulators formally accuse Google of abusing its dominance, Microsoft is relishing playing a behind-the-scenes role of scold instead of victim. Microsoft has founded or funded a cottage industry of splinter groups to go after Google. The most prominent, the Initiative for a Competitive Online Marketplace, or Icomp, has waged a relentless public relations campaign promoting grievances against Google. It conducted a study that suggested changes made by Google to appease regulators were largely window dressing. "Microsoft is doing its best to create problems for Google," says Manfred Weber, the chairman of the European People's Party, the center-right party that is the largest voting bloc in the European Parliament. "It's interesting. Ten years ago Microsoft was a big and strong company. Now they are the underdog."
According to Hakim, Microsoft and Google are the Cain and Abel of American technology, locked in the kind of struggle that often takes place when a new giant threatens an older one. Microsoft was frustrated after American regulators at the Federal Trade Commission didn't act on a similar antitrust investigation against Google in 2013, calling it a "missed opportunity." It has taken the fight to the state level, along with a number of other opponents of Google. Microsoft alleges that Google's anti-competitive practices include stopping Bing from indexing content on Google-owned YouTube; blocking Microsoft Windows smartphones from "operating properly" with YouTube; blocking access to content owned by book publishers; and limiting the flow of ad campaign information back to advertisers, making it more expensive to run ads with rivals. "Over the past year, a growing number of advertisers, publishers, and consumers have expressed to us their concerns about the search market in Europe," says Brad Smith, Microsoft's general counsel. "They've urged us to share our knowledge of the search market with competition officials."
According to Hakim, Microsoft and Google are the Cain and Abel of American technology, locked in the kind of struggle that often takes place when a new giant threatens an older one. Microsoft was frustrated after American regulators at the Federal Trade Commission didn't act on a similar antitrust investigation against Google in 2013, calling it a "missed opportunity." It has taken the fight to the state level, along with a number of other opponents of Google. Microsoft alleges that Google's anti-competitive practices include stopping Bing from indexing content on Google-owned YouTube; blocking Microsoft Windows smartphones from "operating properly" with YouTube; blocking access to content owned by book publishers; and limiting the flow of ad campaign information back to advertisers, making it more expensive to run ads with rivals. "Over the past year, a growing number of advertisers, publishers, and consumers have expressed to us their concerns about the search market in Europe," says Brad Smith, Microsoft's general counsel. "They've urged us to share our knowledge of the search market with competition officials."
