Comment Re:And the Innovation is...? (Score 1) 49
Yeah... it's a method from the last century. It's called transduction (http://en.wikipedia.org/wiki/Transduction_%28genetics%29), and it is routinely used at the microbiology lab.
The new approach here is the idea of using it for communication. But communication needs to be both ways, and they implemented just one way.
For making cells react to certain stimulus, it's way better to bioengineer them adding the corresponding membrane receptor and required pathway. And the problem with using phages in this case is, how do you stop them!? They will make the cells very inefficient.