'Tired of lazy tastebuds?' Runciter said in his familiar gravelly voice. 'Has boiled cabbage taken over your world of food? That same old, stale, flat, Monday-morning odor no matter how many dimes you put into your stove? Ubik changes all that; Ubik wakes up food flavor, puts hearty taste back where it belongs, and restores fine food smell.' On the screen a brightly colored spray can replaced Glen Runciter. 'One invisible puff-puff whisk of economically priced Ubik banishes compulsive obsessive fears that the entire world is turning into clotted milk, worn-out tape recorders and obsolete iron-cage elevators, plus other, further, as-yet-unglimpsed manifestations of decay. You see, world deterioration of this regressive type is a normal experience of many half-lifers, especially in the early stages when ties to the real reality are still very strong. A sort of lingering universe is retained as a residual charge, experienced as a pseudo environment but highly unstable and unsupported by any ergic substructure. This is particularly true when several memory systems are fused, as in the case of you people. But with today's new, more- powerful- than- ever Ubik, all this is changed!'