Comment Re:How is this new? (Score 3) 172
In the history of "conservation" no one has managed to turn the ability to use less of a product, into the *practice* of using less of a product. How often do you let the empty ketchup bottle "ride" in the fridge and squeeze a few faint drops on each hot dog hoping to get the last of it, while really only putting 1/10th your normal amount on? Yep. Now, you can get your full ketchup fix on time, every time. And when the bottle is gone it's gone, no more "maybe one more blob of salt-tomato-vinegar heaven, if I shake it just right!" instead, it's on to the next new bottle, and the next full load of ketchup on your bratwurst, and even BETTER sales for Kraft/Heinz.
Further reading: energy efficiency != energy conservation: http://freakonomics.com/2015/0...