Actually, Google has shown that you need to have deep pockets to get over incumbant efforts to keep you out. Many municipal broadband efforts have fizzled because the incumbents muscled them out (sometimes without even serving the area that the municipal broadband network would have covered).
Muni broadband runs into funding problems from conservative officials who dont want to throw taxpayer money at the problem (I'm not taking sides, thats just how it is) and private broadband runs into pole attachment problems where incumbent exclusivity agreements exist with a muni. Same set of officials, but a completely different direction to pull them in. Google is making it look pretty easy, but then again they are throwing billions of dollars at it.