Comment No matter (Score 1) 173
Informed users have any number of plugins to ensure their privacy while browsing. I personally use ghostery (breaks a minimum of sites), Adblock (currently disabled, but doesn't reall break anything) and NoScript (which makes browsing hell, but does a damn good job). Plus I block third party cookies and clear all other cookies on browser restart, clear all flash cookies on restart via Ghostery (and store them in a ramdisk for good measure) and disable HTTP referers (depressingly spelled incorrectly). Nothing's more annoying than sites that use referers as a form of authentication, so I generally just sign on to those services less. Finally, I've started doing sensitive things (logging into email/banking) in a private tab, thanks to LinkedIn's kindly alerting us to how people may like to abuse your sessions on other sites. If I get really paranoid about this, then I'll just start doing this stuff in a VM instead. I'm sure that there's more that can be done, which I'll research in my spare time, but as long as I have control of my device (which you damn well better believe I do... I hope) then tracking is a game that's bent towards those being tracked, and we should be able to adapt to whatever they do.
But for those users who don't know/care, fine with me. Advertisers prey on the ignorant and they are the ones that make the market work. They're also the ones that make the market crash due to vulnerability to idiotic schemes like the sub-prime mortage crisis and ponzi schemes a la Madoff, but it's a valid trade-off.