I just believe in the product, and I've hung around just enough to pick up some of the lingo. As an IT guy, I'm very efficient with words, and if "marketing lingo" expresses what I'm trying to say, then I use it. I'm probably using some of it wrong anyway.
If I use words like "story" or "win/win proposition" you can feel free to take my name seriously. Well, not literally, but you get the idea.
Buy Jive, don't buy Jive. That's the concern of the salespeople. My job is not to convince you to do so, my job is to support those who have already purchased it, and I do a pretty damn good job of it. But if I can add to the conversation on a social site (of which slashdot, to a degree, is one) then I'm going to do so, and I'm going to use the words that best describe what I'm trying to say. Your aversion to words that sound like marketing is understandable, this is slashdot after all, but sometimes they *are* the best words to use.
And as far as moderation, etc... we have (and even sell) some social media tracking tools, and I haven't yet seen any evidence that they've picked up on this. The company only has a few hundred employees, and I very much doubt that any more than me were spending their Sunday on a holiday weekend just watching slashdot for mentions of Jive. So, again, think what you want, but there's not some grand Jive conspiracy here. I just believe in the product, have seen its benefits (and its drawbacks) and am empowered to speak up about it. Shrug.