Comment Re:Physical goods bundled with a downloadable game (Score 1) 277
If the game only works with the controller, then what you do is make the 'pack in' game free on the app store, and label it 'Requires the controller, sold separately'.
Or it's possible to have a voucher that redeems for a specific title. I think that's how Skylanders for iOS does it, and that requires custom hardware to work.