Comment No it is true (Score 1) 455
"This is simply not true for the vast majority of retail situations. In almost all cases there is a sticker price that is what you pay. You can easily compare different stores for price and choose the cheapest, or accept a higher price because you prefer the store for some reason."
All that you have going here is that the sticker price is almost always *already* in the range both parties are willing to accept, so there's a much smaller incentive to work to get a lower price as a buyer or a higher price as a seller. That sticker price is offered *because* it almost always avoids haggling, which is important in high volume situations.
As for not caring about McD's prices, that's probably because you understand at some level that McDs is probably not a high markup situation, where volume is preferred over optimizing per-customer pricing. And you probably have an understanding of the price of the raw materials and labor: you know you could go the store, buy ground meat, buns, condiments, and make your own burger for less, but not *that* much less. And again, the sticker price falls within your tolerance level. If McD's started selling a Big Mac for $22 sticker price, you probably would be unwilling to buy it even though the price is "transparent" what with being right there on the big board and all and with store personnel absolutely unwilling to sell for less.