Apple is great at innovating. Everyone will be holding their breath at the awesome features until he springs the gotcha and hands you the kool-aid to wash it down with.
(iPhone)
The iPhone is the greatest PDA phone ever, don't worry it is not really a PDA phone, it's a smart phone!
The iPhone is still the greatest smart phone ever, don't worry you can develop and use WEB apps for it!
The iPhone is the greatest PDA phone ever, don't worry we have the App Store! "You are so like children. We must save you from yourselves."
(MacBook)
Our line of black MacBooks have been outselling the white ones 10 to 1, don't worry we don't sell the black ones anymore!
Our full line of laptops, including the MacBook, come with our patented aluminum unibody enclosure and backlit keyboards, don't worry we've redesigned the MacBook with the shiny white case you have grown to love and removed it's backlit keyboard!
(The Future)
What's next? Pick one that sounds great to start but ends up really sucking:
Apple's full line of laptops now have USB 3.0 and eSATA, but don't worry they now all run Apple iOS. "You are so like children. We must save you from yourselves."
Good news, we still have lots of the white MacBooks left. We've lowered the price by $25! Don't worry, we removed the expansion ports and permanently attached it with it's maximum memory (1GB)!!
Apple announces it's biggest merger every... from this day forward we will be known as MappleSoft, come on out and say a few words Bill!!
Buy the FRIGN WHITE ones & drink the kool-aid ALREADY!
Nick Powers
p.s. Yes "You are so like children. We must save you from yourselves." is a quote from the movie iRobot.