i don't think it has even begun. in 10 years we'll see personalized ads within the walls of commercial facilities.
In 11 years men's room stalls will have vending machines that offer to sell you condoms that fit you EXACTLY.
... Oblivion heavily penalized you for improving any non-combat skills,
Only if you didn't pay attention to your skill ups. If you were careful to have a full 10 skill ups among all 3 related skills, you could easily max out all of your stats to 100. Granted, having to keep careful track of each skill up was a hassle.
The goal of society & government is to benefit the people, not large mega telecommunications companies.
The great populist lie. Who do you think runs the "large mega telecommunications companies"? I'm pretty sure they're run by people, not autonomous robots or computer programs.
Mega-corps ARE run by bots, in the sense that they are only free to do that which increases their profits, for the most part. No CEO or board of directors would ever choose public good over corporate profit beyond a token showing for PR purposes. Only the threat of monetary costs exceeding profits to be made by screwing the public over affect the behavior of these entities.
Its the bean-counters' fault. Revenue losses from service blocks and credits are really easy to measure. Profits from customers made happy by good customer service are really hard to measure. So, as is frequently the case when organizations become hyper-focused on metrics, decisions get made that maximize metrics but don't make good business sense.
While I was at a struggling cell phone carrier, they were constantly whining about the cost of "churn" - the constant loss of customers who then needed to be replaced by running expensive advertising. If they really cared, it would be easy to pick a test market, set a serious "customer first" service policy, and see if the cost of "churn" dropped more than the revenues lost by not screwing the customers.
To thine own self be true. (If not that, at least make some money.)