This is perhaps the biggest load of B.S. foisted on consumers in the last 50 years. That cables make a difference.
Fact: All copper comes from the same foundries and is smelted and refined to 99.99% pure ingots that are shipped out to all industries. Copper is copper. Some 99.999% copper is made, but it's really designed for specialized electrical work, and plating and so on.
Fact: While you can measure differences on a computer, the effects at audio frequencies are non-existent. So while fancy cables might make a difference for a microphone or a video feed, for audio, it's no different than feeding cheap apples or expensive ones to a horse when it comes to audio. It simply doesn't care, so save your money.
Fact: While some exotic cables can make a difference at extremely long lengths and stupidly high loads, humans cannot hear the difference as it's typically less than 0.2db different.(microscopic difference in signal loss, but not quality) This is easily solved, though, by going up to a larger gauge wire. Any plain vanilla 14 gauge electrical wire will beat the fanciest 16 gauge wire hands-down. Poofy insulation or plastic means nothing. All that matters is the mass and that the connectors at the ends are properly made.
How to make perfect boutique cabling for pennies a foot:
1: Get a 100ft roll of 12 gauge stranded electrical wire ($13, same as they use to wire houses). Paint one a different color at the end and use two lengths of the same wire together.. Note - $40-$50 for a 500ft roll is common at Home Depot and similar.
2: Get a 100ft roll of heat-shrink tubing.($10) Preferably close to or similar to the wires in color.
3: Slide the tubing over the wires.
4:Place the wires in a vise and the other end in a drill motor. Slowly wind the wires together until they have about one turn every 4-6 inches. This helps with EM noise if you run it near lights or electrical wires. It helps to get a friend to hold everything for you as you'll be way out of your garage and on the driveway, most likely.
5: Heat up the tubing to lock the wires in place. Do the ends first, of course. Hold the wires under tension to keep the windings in place.
6: Put on ends with a proper crimping tool. 50 cents each each X4. Optional in some cases, depending upon the terminal configuration.
$25 total for 50 ft of professional grade speaker wire.
note: A 500ft roll of heat shrink tubing is ~$40. Total cost for 500ft of speaker wire is ~100-120 depending upon the number of terminals and speakers you need to wire up.. At ~20 cents a foot, that's cheaper than Radio Shack.
You can also get 100ft rolls of 12 gauge wire from most any auto sound shop for about $20. The cheap clear insulation isn't as robust as the electrical wire and heat shrink tubing combo, though. This homemade wire is good for under-house, use in conduits, and exterior use as well. You also can't hide the clear stuff as easily as you can with a color-matched to your decor setup if you DIY. (the tubing and wires come in about a dozen colors)