krou writes: The Wrap has an interesting interview with Eric Schmidt on Google's new plan for news. Google is apparently planning on rolling out high-quality news to users who not actively searching for news. Expected to launch in approximately six months' time, the first two news organisations to be involved will be The New York Times and The Washington Post. "Under this latest iteration of advanced search, users will be automatically served the kind of news that interests them just by calling up Google's page. The latest algorithms apply ever more sophisticated filtering — based on search words, user choices, purchases, a whole host of cues — to determine what the reader is looking for without knowing they're looking for it. And on this basis, Google believes it will be able to sell premium ads against premium content." Although Schmidt confirmed that companies like the New York Times won't get any of this ad revenue, he commented that it will push stories to users who want them, drive up traffic to those stories, and in turn bring higher advertising rates for those stories.