How many regular, normal users are going to google/torrent the hack?
Exactly the same number who would have gone with the torrent if this DRM system hadn't been used. So they haven't gained anything. However, they will irritate customers who don't connect to the internet when playing games - for example, people who take their laptops on flights for entertainment.
Trading a few hours of downtime a year for the ability to make backups seems like a pro-consumer move.
Except laptops capable of playing games are more popular than ever - and laptops are frequently taken to locations with no internet access.
Love makes the world go 'round, with a little help from intrinsic angular momentum.