Comment Re:Makes sense (Score 5, Insightful) 272
You think there is only one company by the name of "Lush" in the whole wide world? Or even in America?
Who decides which company gets this nice short URL and which doesn't?
This is usually solved on the first come first served basis, and Google should to the same.
And since this guy was the first and has the right to us his name (he didn't go for "lushcosmetics" nor "whitehousegov") he should keep it.
This decision by Google is stupid and sets a bad precedent.
Not counting the fact that their argument that this can not be reversed is certainly an outright lie.