Comment There's an obvious response (Score 1) 323
Stores and malls that want to track you still have options - perhaps the most obvious one is to offer free wifi to their customers. Which is probably a win-win situation, although most users probably won't realise that part of the price of the "free" wifi is that they get tracked until they tell their device to forget the network again. There might be some subtle biases introduced into the data captured by this method if some kinds of customer are more likely to accept the offer of free wifi than others, mind you.