Comment Re:First question.. (Score 1) 169
The story we're commenting on is about the terrible possibility that I might not see certain ads on Facebook. That's a risk I'm willing to take.
It doesn't work like that. For an average user, Facebook generates an extensive profile of where he visited from their huge partner network. They can develop his "age" from those site visits even if he lied. Ads are then be presented to him based on his profile across Facebook and the partner sites. It works the same for Google and their partners, many of whom are also partners of Facebook, probably leading to incidental but useful cross-sharing of information.
The issue with the lawsuit is Facebook is still run like it's based out of a dorm room and not part of the real world.. Age discrimination is illegal and it's de facto illegal to use age targets for job related ads as a result.. All Facebook would need to do to change this behavior is update their TOS and tell advertisers if they target age for job ads, Facebook will sue them and alert the EEOC.