Let me explain this to you so it's easy to grasp.
You make a thing, you set a price that allows you to recoup costs and make a product, and you put it on the market.
Your thing either sells or it doesn't.
If it doesn't sell, you either change the product, change your price, or kill it.
If your thing sells at the price you set, you make money and stay in business.
If your thing sells well, or sells at a rate that makes it difficult for you to fill demand, FOR A FACT, your device is not overpriced.
Feel free to proceed to reference Apple's VooDoo marketing and brainwashed Apple zealots or whatever other standard tropes you employ to allow you to refuse to accept that Apple is really good at this "capitalism" thing.