Submission + - Musk had Twitter engineers boost his tweets after Biden got more views (arstechnica.com) 7
SpzToid writes: Twitter CEO Elon Musk had Twitter engineers set up a "special system" to boost his tweets after his post about the Super Bowl got fewer views than a tweet from President Biden, according to a report by Platformer yesterday.
Biden's tweet supporting the Philadelphia Eagles has 29.1 million views, while Musk's now-deleted tweet also supporting the Eagles received a mere 9.1 million. Hours after the Eagles' loss, Musk's cousin James Musk posted a message in Twitter's Slack asking anyone "who can make dashboards and write software" to help with "debugging an issue with engagement across the platform," the report said. James Musk's Slack message reportedly called the situation one of "high urgency."
Additionally, Elon Musk "flew his private jet back to the Bay Area on Sunday night to demand answers from his team."
"Late Sunday night, Musk addressed his team in-person," Platformer wrote. "Roughly 80 people were pulled in to work on the project, which had quickly become priority number one at the company. Employees worked through the night investigating various hypotheses about why Musk's tweets weren't reaching as many people as he thought they should and testing out possible solutions."
Fix it or you’re fired
Earlier this month, Musk reportedly fired an engineer who tried to explain why his tweet views were down. More firings were threatened as Musk's "deputies told the rest of the engineering team this weekend that if the engagement issue wasn't 'fixed,' they would all lose their jobs as well," the Platformer report said.
A solution was found by Monday. Musk's newfound reach was immediately noticeable to users in the default "For You" feed that isn't limited to accounts each user follows.
...meanwhile in related news, Slashdot's shadow ban on All News or Nerdy Discussions About Elon/Twitter remains in full effect.
Biden's tweet supporting the Philadelphia Eagles has 29.1 million views, while Musk's now-deleted tweet also supporting the Eagles received a mere 9.1 million. Hours after the Eagles' loss, Musk's cousin James Musk posted a message in Twitter's Slack asking anyone "who can make dashboards and write software" to help with "debugging an issue with engagement across the platform," the report said. James Musk's Slack message reportedly called the situation one of "high urgency."
Additionally, Elon Musk "flew his private jet back to the Bay Area on Sunday night to demand answers from his team."
"Late Sunday night, Musk addressed his team in-person," Platformer wrote. "Roughly 80 people were pulled in to work on the project, which had quickly become priority number one at the company. Employees worked through the night investigating various hypotheses about why Musk's tweets weren't reaching as many people as he thought they should and testing out possible solutions."
Fix it or you’re fired
Earlier this month, Musk reportedly fired an engineer who tried to explain why his tweet views were down. More firings were threatened as Musk's "deputies told the rest of the engineering team this weekend that if the engagement issue wasn't 'fixed,' they would all lose their jobs as well," the Platformer report said.
A solution was found by Monday. Musk's newfound reach was immediately noticeable to users in the default "For You" feed that isn't limited to accounts each user follows.
...meanwhile in related news, Slashdot's shadow ban on All News or Nerdy Discussions About Elon/Twitter remains in full effect.
