Comment Re:2016? (Score 1) 170
Right. Just go here:
Comment Given your stage.... (Score 1) 212
...your marketing needs will differ.
Sounds like you are still in product development and in need of really defining who your customers really are. (Actually, in an ideal world, you should know who your customers are before you build, but anyway). Some people call it Customer Development. Basically, you're in the area of defining the real product-market fit.
I know it sounds obvious, but I have many clients that aren't aware that their product doesn't fit the market and just think they need to hire PR people to "get more buzz."
Tech marketing is also different in many ways from traditional brand-focused marketing that consumer products have. Run screaming away from people who will focus on your brand and PR at this stage. What you need to focus on is your positioning, which includes understanding your differentiation, category and competitive situation.
Marketing is great at amplifying success. Hoping that outbound marketing will cover up flaws in strategy and product will always result in failure.
Comment No, it's getting bigger (Score 1) 230
Big Oil is being replaced by Bigger Oil, namely the government-owned or -influenced entities like Gasprom/Rosneft/Lukoil/CNOOC/SINOPEC or other nationalized entities like Petróleos de Venezuela.
What we have now is a dreamworld compared to what's coming soon when nationalistic or patriotic tendencies mix in even more obviously than today.
Comment Re:Get it right the first time. (Score 1) 108
"Humans have demonstrated time and time and time again, that they are lazy and reactionary for the most part."
Humans have demonstrated time and time and time again that they spend way too much time disparaging their own kind in a fit of self-hate.
Comment "Apple Exec?" (Score 1) 345
Wow. That must make me CEO at my company.
Comment Bend over (Score 1) 66
"It is the shared interest of all nations to act responsibly in ways that emphasize openness and transparency, and help prevent mishaps, misperceptions, and mistrust."
Not if you are the only nation that has this policy.
Comment Re:I'm glad I'm not the only one (Score 2, Funny) 403
With so many women using Macs and iPhones, now I understand why you haven't had a date for a while.
Comment Neither (Score 1) 466
Take other classes, like Econ 101. Get a broad education, and with real life applicability.
Plus the chicks are hotter.
Comment Surprised this wasn't mentioned (Score 2, Funny) 194
John Chambers is now required to grow a neckbeard.
Comment Can someone explain to me what the "CTO" is? (Score 1) 252
What is expected of this CTO? Is he supposed to be like the Surgeon General is for healthcare, but without the nifty outfit? Will he be in commercials saying "Hey Kids, Watch Out When You Surf to Pr0n sites?"
Comment Re:Proof (Score 1) 884
This is marked as interesting? Regulations benefit those who have lobbying power. And since when do consumers of technology have any lobbying power?
Comment Re:Big Surprise (Score 1) 647
They don't think government can help with anything.
Do you think the government issuing franchises that creates monopolies backed by the power of the state has helped?
Seriously. Does anyone really want to go back to the days before the 1984 consent decree?
Submission + - Mac for gaming?
An anonymous reader writes: Is there really any way around buying a Mac pro for gaming if I already have a monitor? My current setup is run through a 32 inch LCD, and the only 2 options I see are a mac book pro starting at $1999 or a mac pro starting at $2499. Seeing the new state of Parallels is very tempting for gaming along the lines of Counter Strike:Source and other steam games. But is there simply any way around paying $2000+ for a system that can be done in the PC market for around $500?
Submission + - USPTO Rejects Eolas Plug-In Patent Claims
theodp writes: "As Microsoft and Eolas work towards settling their long-running web plug-in patent lawsuit that resulted in a $521 million judgment against Microsoft and gave rise to the click-to-activate-and-use-this-control web, the USPTO has issued a non-final rejection of the patent's claims, citing the work of Pei-Yuan Wei as prior art."
Submission + - Human diversity on the decline
jd writes: "In a study covering five different periods of history, from 300 AD to the present day, and geographically spread across much of Europe, scientists have extracted the mitochondrial DNA from a sizable number of individuals in an effort to examine changes in diversity. The results, published in the Royal Society journal is intriguing to say the least. 1700 years ago, three out of every four individuals belonged to a different haplotype. In modern Europe, the number is only one in three. The researchers blame a combination of plague, selection of dominant lineages and culturally-inflicted distortions. The researchers say more work needs to be done, but are unclear if this involves archaeology or experiments involving skewing the data in the local female population."
