Netflix seems a bit of a special case. I've already payed for the service, so when they release anything that looks remotely appealing, I watch it. That doesn't make it a good movie, it just makes it the best thing on at the moment. Bright was a decent movie (better than 30% for sure), but it wasn't mindblowing. I probably wouldn't have bought a movie ticket.
That said, I've been using moviepass, so theater-going has become more like Netflix for me. It doesn't have to be some anticipated summer blockbuster, just the best thing in theaters at the moment.