Comment Re:Oh noes! (Score 3, Informative) 49
Ding ding ding...correct! I work in the Computer Vision field and have already seen presentations of plans to overlay ads inside video content. The example shown was your classic soap opera. The program detects suitable advertising surfaces for example a table top or a wall in a scene and then renders an advert in that location. This is then embedded in the video and tada you now no longer have to worry so much about piracy because you have adverts embedded in the pirated video in a way you can't easily cut out. The program automatically calculates the value of an ad location depending on time on screen, angle to camera etc. and gives a web based front end for buying ads from the TV company.
This could, given enough computation power in phones and cameras, allow companies to place ads in our videos and photographs based on location and orientation. Although it is hard to see why this would be better than placing huge billboars - but still I put nothing past an advertiser with enough intent.
This could, given enough computation power in phones and cameras, allow companies to place ads in our videos and photographs based on location and orientation. Although it is hard to see why this would be better than placing huge billboars - but still I put nothing past an advertiser with enough intent.
