Comment It won't improve matches (Score 1) 27
Match Group has ruined dating, and this will only make it worse.
Consider its business relationship with a user (paying or not, but especially paying), going from best to worst scenario (for them):
1. The user gets matches regularly, maybe goes on a date once in a while, doesn't click with anyone, but is just motivated enough to stay subscribed.
2. The user hardly gets any matches, gets frustrated, ends their subscription, then comes back when they get too lonely.
3. The user enters a relationship which only lasts a short time, then comes back to try again.
4. The user finds a long-term partner and does not need to use online dating anymore.
1 is ideal, 2/3 are fine, 4 has to be avoided at all costs. Any for-profit business, especially publicly traded, has a financial incentive to develop algorithms that make sure nobody finds a long-term partner, even at the cost of lowering the amount of matches, and with absolutely no regard for the quality of matches. If you just show them people they'll hate, you can pretend that's all there is out there!