Microsoft Says Not All Ad Clicks Are Created Equal

kyle6477 writes to share that Microsoft is hoping to change the way advertising is thought of, and ultimately valued, online. Their new Engagement ROI tool tries to track a user's ad clicking habits and distribute the credit over all of the ads that led to an eventual sale as opposed to the last ad clicked getting all the credit. "Say a consumer sees an ad for a product in a video ad one day, and then clicks on a text ad to visit the retailer's site the next day, and then eventually sees a banner ad that leads to a purchase. All of the monetary credit tends to go to the text link that was clicked on."

Re:Equal ads

[kc2keo]

Yep, I use Adblock Plus too but along with noscript. Haven't seen a AD since installation. Even if I didn't have these plugins installed I never click on any ADs. The ads that bother me the most are the ones that flash like a strobe light, make noises (those have scared the hell out of me before), are in the way of articles I am reading, and the ADs that are popup's...

Re:My guess

[DeionXxX]

Do you have the pre-fetch option on in Firefox? If you do, it might be requesting the page and therefore the cookie in the background. When on the Google results, it Firefox pre-fetches the first few links.

That's probably what's going on.