YouTube Finds Signing Rights Deals Frustrating

Carl Bialik from WSJ writes "YouTube executives are finding it a slog to get all of the necessary permissions to license the songs and shows users are putting on the popular site, the Wall Street Journal reports. 'YouTube or its partners must locate parties ranging from studios to actors, and from music composers to the owners of venues, and get them to sign off. Where they don't succeed, YouTube risks being hit with lawsuits or having to take popular content down. "It's such a mess because the [entertainment companies] have all of these valuable assets that are just locked up with so many people who need to sign off on them," says YouTube Chief Executive Chad Hurley. "I don't know what it requires, if the government needs to be involved," Mr. Hurley laughs. "I don't know."'"

Re:Industry should be inspired by youtube

[ffnogoodnik]

I think I see where you are getting at. I envision a television channel that plays music videos, perhaps it could be like a radio station but instead of just playing the songs they would play the music videos. Plus, instead of disc jockeys, or D-jays, this music television thing would have video jockeys or V-Jays. I do think the name, "Music Television", is too long though for today's fast paced society, it needs a shorter name. I think, M, for Music and TV for televsion would work well together. Yes, I think this could be done. In fact, I now only think this will work but I want it, I want my MTV.