Why Apple Can't Get Movie Content

An anonymous reader writes "This article analyzes Apple's negotiations with record companies and movie studios. It explains why Apple's preferences are aligned with those of consumers. Using a software model, it concludes that the iTunes Movie Store currently doesn't have the software/hardware lock-in that forced the music industry to agree to Apple's terms for the Music Store."

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[necro81]

I think the article is an interesting (and accurate) bit of analysis contrasting the Music and Movie stores and how Apple gets content for them. However, tossing out the BANTA graphs, and the accompanying banter [pun intended] gives the article a feel not unlike a couple of MBA students presenting a case study to their professor. They (BANTA graphs) are useful tools for comparative analysis, but I've hardly ever seen them outside of a business school classroom.