Google Targets TV Advertising

mytrip writes to tell us that Google may have television advertising in the cross-hairs. CEO Eric Schmidt recently stated that viewers shouldn't have to stand for tv commercials that are a "waste of your time" and says Google is planning to deliver "targeted measurable television ads." I just hope I can still skip them with my TiVO in a couple years.

Re:I love Geico ads.

[Anonymous Coward]

Geico is very expensive. They need to pay for all that advertising. Going with a local agent which can "shop around" various insurance places for you is almost always the cheapest way to go.

Re:TV? Television?

[ackthpt]

It's the thing the Sci-Fi channel is on! And you call yourself a slashdotter...

I don't watch TV, other than down the pub for a footy match now and then (which will probably be considerably less frequent with the new EPL distribution of matches.) I do, however listen to old radio X-1 and Dimension-X plays on classic sci-fi from the 1940's and 50's. Follow this link. [archive.org]

Tv commercials a "waste of your time" ?

[Chaffar]

Pah! Any true geek would know that TV ITSELF is a waste of our time :)

Anyone remember AdExact Corp?

[atlacatl]

I don't think anyone would remember, let alone know about, this company.

AdExact [archive.org] was a small company located in Waterloo, Ontario, and was founded by Stephen Basco (of the PixStream fortune [cisco.com]). The company had a product that was similar to what google is starting to talk about: targeted TV advertising.

The company eventually ran out of money and had to close down the shop.

I wonder what would have happened if they had managed to stay afloat for a few years? I also wonder what did happen to all that technology and know-how?