Console Brand Loyalty and Lifestyle Choices

RotoGo writes "A new survey done by GamerMetrics shows that 38% of gamers prefer the Playstation 3, making it the most anticipated system. The Wii only got 22% of the audience as their number one choice. Perhaps more interesting are the 'lifestyle' choices reported by the survey. Nirvana was cited as the favorite band for those loyal to the Xbox brand and Eminem was the top pick for the Playstation brand. The Nintendo camp prefers Gorillaz and Smallville for entertainment. The study also discovered that people that like the Xbox brand are the most likely to own an iPod and a TiVo while it is the Playstation gamers who are most likely to go outside to see a movie."

Re:Lifestyle, based on consoles?

[flooey]

Think of the statistics surrounding the future distribution of the console market what you want. It might even hold about at that area. But hanging the lifestyle of a person onto his choice of consoles is a bit silly. What does a console tell about a person? That he plays games. Ok. That's something EVERY console tells about him.

Err, this is a marketing-based study. It doesn't say that if you watch the XBox that you listen to Eminem. The idea is to get an idea of where and how to spend marketing dollars. TV shows and music groups have marketing campaigns that attracts a specific audience. Studies like this tell people like Nintendo that they're being successful at attracting the Gorillaz audience, but unsuccessful at attracting the Nirvana and Eminem audience. That can give them useful information for future marketing campaigns (which could be anything from "We know the Nirvana audience is cheap, so Sony can have 'em" to "The undecided folks like Lost, we should advertise in that time slot").