Who Really Won the Super Bowl? 174
BartlebyScrivener writes "In the latest development of the new field known as 'neuro marketing,' Marco Iacoboni and his group of researchers at the UCLA Ahmanson-Lovelace Brain Mapping Center used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching this year's Super Bowl ads. The findings are reported at Edge: The Third Culture."
Who Really Won The SuperBowl? (Score:5, Interesting)
Do I get a prize if I guessed correctly?
As for measuring "neural response", that doesn't necessarily translate into revenue for advertisers. I'm sure I had a strong neural response when really crappy ads came on. I'm sure I also had a strong neural response to certain beer ads, but that's not going to get them any money since I drink beer only once or twice a year when tailgating.
There's far better ways for advertisers to measure the success of ad campaigns.