British Colleges Selling Screen Saver Ad Space 241
gotroot801 writes: "The Chronicle of Higher Education is reporting that eighteen British institutions plan to generate income during the coming academic year by displaying advertisements on the computer screen savers of students, professors, and staff members. Why does this remind me of that Simpsons episode where Troy McClure is teaching a Pepsi-sponsored class?"
excellent (Score:5, Informative)
So...
They need the money, advertisers think it's a good idea, and students won't notice it after a week or two (even if they had cash to spend, which most don't).
Sounds like, Win/Win/Win to me, especially if the money goes on more books, computers or teaching staff.
Re:Good luck! (Score:3, Informative)
Oh, you mean Cambridge... (Score:2, Informative)
The new CompSci building is partly funded by Microsoft, who are also putting an MS Research building on the site.
I'll hopefully be studying there soon, and _AFAIK_ it won't make any difference who it was funded by, though it does make me shudder slightly to think I'll be studying in the "William H Gates building".