m50d's Journal: Why the fuss?

Looked at Amarok again today, and I was distinctly underwhelmed. The global shortcuts are a nice touch, but for everything else it seems to be just another media player. Why is everyone so excited about this? Heck, it was featured here a few weeks ago.

I use and write plugins for noatun, so I'm more than a little biased, but I really don't see what Amarok offers above it, and the absence of a plugin system seems very shortsighted. Its database features may be slightly useful, but they don't update automatically as far as I can tell, making it far less useful in that respect than juk. I'm not certain this is the case, because amarok frequently crashes when attempting to add a folder to the database. The UI is to my eyes horribly nonintuitive, and less well integrated with kde than either of the other programs I've mentioned, though arguably better looking because of it. It may have more features initially, although most of them seem gimmicky to me, but the lack of plugins means it has less overall and including everything anyone wants will make it horribly bloated, while leaving things out will mean most users will feel there is at least one thing it is missing.

So, can some of its fans explain the big attraction?