heironymouscoward's Journal: More Damn Prior Art

This will be an irregular section for wacky ideas that I want to publish before some jerk places a patent on it and steals my millions. There's a logic in there somewhere... Anyhow!

Today's entry: self-rotating web adverts. Yes, you read about it here first! (PatPend Heironymous Coward 2003).

Description: instead of showing a new banner ad for each new web page, the advert shall be reloaded au-to-ma-ti-cal-ly every ten seconds using (gasp!) a JavaScript timer (gosh!). Yes, the logic will be to wait ten seconds, the fetch a new random advert from the ad server.

Advantages: many more impressions per viewer, and direct targetting for the morbid crowd who have nothing better to do on a cold winter evening than to watch the banner ads. "It's Art, Jim, but not as we know it!"

Implementation:

var the_timeout = setTimeout ("javascript:refresh()", 10000);

That's all from More Damn Prior Art for today. Tune in again soon for more news!!!

prior prior art

[turg]

This idea was already in use in the late 90's. Advertisers these days usually pay per clickthrough rather than per impression, and when they did pay per impression they wouldn't go for the idea of having their ad not displayed the whole time the user is viewing the page (as long as this was what they could get elsewhere anyway)

Re:prior prior art

[heironymouscoward]

If ads are pay per clickthrough, not click per impression, then it makes no sense to keep a single ad sitting on a page (like the one I'm typing this journal entry on now). Obviously the chance of getting a clickthrough is much higher if more ads are presented.